Mizuno Press Office

For six years, I managed the Press Office, Digital PR, and Social Media Strategy for products, athletes, and events across the Italian and Spanish markets. This role allowed me to shape communication efforts, build brand visibility, and connect with diverse audiences in two key regions.

Diverse Communication Expertise

My role encompassed organizing press trips, conferences, and events; coordinating co-marketing campaigns, athlete interviews, and product launches; managing press releases, trade shows, and product tests; and preparing sales presentations and hosting HQ visits—all while navigating challenges with a calm and strategic approach.

Internazionali d’Italia, Roma 2015

Sales Meeting during the biggest international tennis event in Italy.

Mizuno Breath Thermo Press Trip, Monte Bianco 2018

Thermic underwear test for Italian journalists of female lifestyle magazines.

Mizuno Lamborghini partnership, 2015

A five years collaboration with releases of both new sports apparel and footwear.

Press Trip, French Alps 2016

Trail Running Test for Italian and French journalists of lifestyle magazines.

Mizuno and Panasonic collaboration, 2018

Industry-leading status brands took the opportunity to partner on a co-branded piece of performance wearable-tech.